Since 1998, the Small Business Administration has maintained a guide to small business marketing, called “Small Business Marketing: Get Your Marketing Right.” As of today, that guide still says: “In spite of repeated claims by the digital marketing industry, 97% of consumers still prefer to engage with a brand in person.” The digital marketing industry has taken that to heart and now sells more digital marketing solutions than ever. With Google, Facebook, Amazon, and other digital marketing giants increasing their profits year after year, businesses are paying more for digital marketing solutions, yet not seeing an increase in business performance. It’s clear that digital marketing strategies that aren’t built on proven tactics are not seeing results in the marketplace.

Where is Your Business Going in 2018 and How Can You Get There?

Digital marketing has been a trend that has been gaining in popularity, but it’s a trend that businesses haven’t mastered. So, where is your business heading with digital marketing in 2021? I have six quick ways that you can get your digital marketing strategy where it needs to go in order to boost your business and improve the results for your brand.

Update your digital marketing strategy

It’s important to have an updated digital marketing strategy because digital marketing moves so quickly that your digital marketing strategy needs to be up to date in order to keep up with your industry. In the early days of marketing, when a business was slow to come up with a plan, the best tactic was to be creative and consistent with new strategies. As businesses gained recognition for their creativity, they changed their tactics, resulting in less customer engagement and lower profits. For example, when Google started ranking websites for relevant keywords, websites changed their strategies. Instead of using keywords as the basis of their marketing strategy, they started to rank websites based on their technical capabilities. In other words, a digital marketing strategy can’t just be about keywords anymore, especially with digital marketing solutions such as Google AdWords.

Don’t forget the basics

Although digital marketing is effective, it can be difficult to get your brand noticed. Today, businesses are putting more emphasis on marketing efforts through social media platforms. However, there’s a better way to connect with customers. That way is by getting involved in conversations online. If you’re not getting good results, it may be time to start talking to your customers about their issues with your brand or their business needs.

Work with the agency that works with your industry

Think about your industry in terms of where you’re putting your resources. For example, if you’re in the business of healthcare, you’re most likely investing more resources to build a digital marketing strategy that works with social media platforms. A digital marketing Company in San Francisco strategy that works with digital platforms that your business understands is going to be more effective than a digital marketing strategy that’s not working with social media platforms.

Make sure that your social media management strategy and your digital marketing strategy work together

Also make sure that your business doesn’t ignore social media. Social media has changed the way that businesses connect with customers. Although social media is used more than ever, businesses need to pay attention to the digital marketing trends. If a business uses social media, but their social media marketing strategy is ineffective, they may want to work with a digital marketing agency to build a digital marketing strategy that works for their business. A digital marketing agency that has worked with digital marketing for several years, understands what digital marketing trends are, and how to leverage those trends.

Don’t use my word against mine

If you use the word digital marketing and your business is getting weak results, it may be time to reevaluate your marketing strategy. Most digital marketing efforts are not done with the support of a digital marketing agency. Make sure that you work with a digital marketing agency that can help build your digital marketing strategy, including social media management, email marketing, web design and web development.

Build a strong digital marketing strategy

It may not be possible for every business to get digital marketing results with a digital marketing agency. If you can get your digital marketing strategy to work, it’s important to build a strong digital marketing strategy. Although building a digital marketing strategy can be difficult, it’s a critical part of growing a business.

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